20 September 2011

Rereading Wenderoth's Letters to Wendy's, I came across this dandy

September 30, 1996

I don't like the idea of "old fashioned" hamburgers. The desire to dwell in the ways of old reduces being to tourism. It puts a "Ye Olde" in front of every location. Ye Olde Drugstore, Ye Olde Restroom, Ye Olde Prison, Ye Olde Strip Club, Ye Olde Convenience Store. The only place that still is a place--and Wendy's is, despite this silly slogan--exists primarily before, not after, history.

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